According to data released by the National Passenger Federation on November 8, the cumulative retail sales of domestic passenger cars from January to October 2023 was 17.267 million, an increase of 3.2% year-on-year. Among them, the retail volume of the domestic passenger car market in October was 2.033 million, an increase of 10.2% year-on-year, and an increase of 0.7% month-on-month. The association believes that in October this year, the domestic auto market retail stronger, has formed a "silver nine gold ten" strong trend. Cui Dongshu, secretary general of the Association, introduced that in recent years, the reason for the common trend of "silver nine gold ten" in the domestic car market is that the growth power of new energy vehicles is stronger than the previous quarter, and this year has continued this trend. In October, the domestic new energy vehicles continued to maintain a high growth trend, wholesale sales reached 883,000 units, an increase of 30.1%, an increase of 5.7%, the penetration rate reached 36.2%, an increase of 5.3 percentage points over the same period last year.
Specifically, the penetration rate of independent brand new energy vehicles is 51%, the penetration rate of new energy vehicles in luxury cars is 33.6%, and the penetration rate of mainstream joint venture brand new energy vehicles is only 6.4%. In the first 10 months of this year, the cumulative wholesale volume of domestic new energy vehicles was 6.8 million, an increase of 35.5%. Cumulative retail sales were 5.954 million units, up 34.2% year on year. With the independent brand car enterprises in the new energy technology route of multiple lines, the market base continued to expand, in October manufacturers of wholesale sales exceeded 10,000 enterprises reached 17 (flat month on month, an increase of 2), accounting for 88.8% of the total number of new energy passenger vehicles. In Cui Dongshu's view, with the completion of the autumn harvest and entering the winter, the enthusiasm for buying cars in rural areas will be gradually released, and the market for new energy vehicles and low-end fuel vehicles will heat up. At the same time, under the promotion of policies, the scale of travel demand in the county and township market has huge potential, which will promote the gradual strengthening of the car market at the end of the year. The association said that with the gradual strengthening of the car market, the confidence of the car companies to complete the annual target is increased, and the car market is expected to grow by more than 20% in November.
From the perspective of the production and sales performance of car companies, BYD and Tesla, which lead the new energy track, are still bright, and Huawei's representative of the car concept, Celis, has also shown strong growth. Thanks to the pure electric and plug-in hybrid drive strategy, BYD's sales in October exceeded 300,000 vehicles for the first time, leading other companies with about 301,100 vehicles. According to the data of the Association, Tesla Shanghai Super Factory delivered more than 72,000 vehicles in October, so far the cumulative delivery of about 771,000 vehicles in 2023 has exceeded the whole year of 2022. Among them, Model 3 delivered about 25,000 units, ranking the top of luxury brand cars; Model Y delivered more than 47,000 units, ranking first on the list of pure electric vehicle sales. In the near future, some Tesla models are about to increase the price forecast, Tesla China responded on November 7, will adjust the Model 3 new version and re-evolved Model Y two models of long-life version price on November 9, and may also be revised up the price of the renewal version. Celis production and marketing express shows that in October, Celis new energy vehicle sales reached 17,600 units, an increase of 12.84%; The AITO series delivered 12,700 new cars, including 10,547 new M7 vehicles, and the monthly delivery of a single model exceeded 10,000 vehicles, hitting a record high.
