Market research agency TrendForce Consulting released today the third quarter of 2023 global new energy vehicle sales report. Data show that the total sales of new energy vehicles (including pure electric, plug-in hybrid, hydrogen fuel cell models) in the quarter was 3.455 million, an increase of 28.1% over the same period last year. Although the proportion of sales of pure trams (BEV) accounts for about 70%, the annual growth rate of plug-in hybrid electric vehicles (PHEV) is outstanding at 47.8%, which is an important factor for the growth of the new energy vehicle market.
IT Home summarized the detailed sales situation as follows: In the top 10 brands of pure electric models in the quarter, the sales difference between Tesla and BYD was less than 1,000 vehicles. If BYD's "Denza" brand is included in the total, it can achieve more than Tesla. Byd has a diversified product line, covering a wide range of prices, which can help the brand expand beyond the first - and second-tier cities, the report said. Although Tesla continues to reduce prices, the price belt between 260,000 and 300,000 yuan is still the main customer base in first and second-tier cities, creating the difference in positioning between BYD and Tesla, which leads to the gap in sales volume continues to narrow. Gac Aean, Volkswagen, and SAIC-GM-Wuling continued to hold the third, fourth and fifth positions in the third quarter. Nio, which has not been on the list for a long time, ranked 9th in the quarter. The report said that NiO is still trapped in the haze of huge losses and layoffs, in addition to increasing sales, how to exchange superior technology for financial aid is an important strategy for the continuation of the new car factory. Byd ranks first in PHEV models; Ideal Car was second, with quarterly sales exceeding 100,000 for the first time. BMW and Mercedes Benz, ranked third and fourth, are stable and growing, but there are concerns that they could easily be replaced if they do not expand quickly enough.
