"In the past, when my father was running a business, our company had no chance to enter the Canton Fair, the palace of 'foreign traders'. The company's products could only rely on other traders to compete in the Canton Fair," Zheng Bikui, general manager of Guangdong Tuochen Technology Development Co., Ltd. told reporter,
Now, through the innovative creation of this "second generation enterprise" and the introduction of "micro-intelligence", Toson has become one of the benchmark companies in the hardware exhibition hall of the Canton Fair. Nearly ten negotiation tables are full, and there is an endless stream of foreign businessmen who come to learn about the docking. Every year, orders exceed 100 million yuan... Hardware, an intermediate product that was once inconspicuous in foreign trade, has been transformed and "upgraded" in overseas markets. A more dazzling light shines in it.
Talking about innovation: cross-industry innovation, "second generation enterprises" crack the traffic code
Arriving at the Canton Fair Hardware Exhibition Hall, Toson's booth was quite eye-catching. Breaking through the traditional perception that hardware company booths display hinges, slide rails, screws and other small products scattered, Toson created a multi-functional open kitchen and smart storage cabinet application scenario at the booth.
"I like it so much! I want to move this cabinet home!" "The design of this stove is really unique!"... The hidden jewelry storage rack, hidden wash basin, automatic lifting storage cabinet and other "user-friendly experiences" in the cabinet The "micro-intelligent" design attracted on-site buyers to raise their mobile phones to take pictures and praise them repeatedly.
Talking about the creativity behind these products, Zheng Bikui said, "In the past, most furniture hardware was relatively traditional. Most of them were purely mechanized physical structures with little interaction with electricity and the Internet. The degree of intelligence was not high. Now we have added some The concept of micro-intelligence is easy to operate and install, which also makes it more popular and has a wider customer base. "
According to reports, the concept of "micro-intelligence" has been proposed for six or seven years, but it has only been in the past two or three years that marketization and commercial application have been realized. "Customers have shown very strong interest in this."
Regarding current product innovation, Zheng Bikui has his own unique insights. "In the past, it may have been difficult to penetrate the technology of every industry. It may be relatively difficult for the older generation to achieve cross-industry and cross-field innovation. But now, basically from materials When it comes to technology, all walks of life have a lot to learn from each other, and innovations in areas such as the application of new scenarios are also in line with the current requirements for the development of new productivity."
As a "second generation enterprise", Zheng Bikui said, "I now find that many foreign customers have also entered the trend of new generation taking over. Therefore, as a 'senior' of the second generation taking orders, I will also do more exchanges and communicate with them. How to take over, how to produce more products that cater to the needs of the new generation of consumers, and how to better communicate with the new generation of partners or colleagues."
Talking about growth: Fate begins with Liuhua, "Canton Fair is the most important communication platform"
"The first time I participated in the Canton Fair was in 2004 when I was in college. At that time, the Canton Fair was still at the Liuhua Exhibition Hall and had not yet moved to Pazhou." Recalling his "Canton Fair journey," Zheng Bikui recalled that he had worked for some companies since college. A foreign trade company acted as a translator and took the opportunity to develop the curatorial experience.
"The Canton Fair is definitely the 'highest palace' for foreign trade people. It is held twice a year. All foreign trade people must come to the Canton Fair to 'check in'. Therefore, our exhibition history, company development history and my personal growth history are actually connected. "Recalling that in the past, there was no opportunity to really bring products to the Canton Fair, but now the products not only enter the Canton Fair but also "shine brightly", Zheng Bikui said with emotion that the Canton Fair is not only a good trading platform, but also a valuable communication platform. "Customers will give us a lot of feedback, such as what functions the product still needs, what new trends are overseas, and what kind of ideas need to be realized."
He pointed out that without getting close to the market, manufacturers would easily fall into the situation of "making things behind closed doors." "In the past, when we were just pure manufacturing companies, our information about the market was fragmented, and many trading companies did not understand the production process and production process of the products. By promoting the R&D process, with the help of the Canton Fair and the information provided by our customers, we can have a clearer understanding of how our production should be done, which is very helpful for the improvement of products and services. "
Now, with the help of the Canton Fair, Toson has grown into a "new force enterprise" in the industry. During the exhibition, Toson's Guangzhou office is often brightly lit late at night, and there is an endless stream of customers coming to negotiate and view goods. "The Canton Fair is right at our doorstep. After receiving the reception in the exhibition hall, we can directly send a car to take the customers to the company to see the products," Zheng Bikui lamented. Negotiating and receiving customers is a unique advantage for Guangzhou manufacturers.
